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5 Ways to Improve Your Email Marketing Strategy

With all of the marketing options available via social media these days – everything from sponsored posts to autoplay video ads – you might think that good old email marketing is obsolete or at least...

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Why Your Content Marketing Article Needs 2,000 Shares

When you sit down to write an article on content marketing do you dream about it being one of the most shared posts this month? Maybe a top ten post or at least in the top ten percent? Our analysis of...

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4 Ways Quality Content Improves SEO Rankings

To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study...

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Why Picture List Posts Are The Perfect Content Formula

Do images help get your content more shares? Your gut says yes, but what does the data tell us? We recently looked at 100m Facebook posts and found, not surprisingly, that posts with images got the...

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Social Shares and Inbound Links: Insights From New Correlation Data

Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar...

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The Power of Images: Canva BuzzSumo Webinar

We teamed up with Canva to do a major research exercise and analyze the impact of images on 100m posts. We recently shared our findings from this work in a joint webinar. In the recording and slides...

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